Ross McHugh

Content is critical to any eCommerce site or experience. Magento has had a painful history with its default CMS offerings, which have (rightly) led merchants to consider external solutions - and vendors to build them.

This talk isn't a sales pitch or demo for Hyvä CMS. It's a guide for what to consider when deciding the right CMS solution for your store, sharing the learnings from building our own CMS in an agnostic way, alongside over ten years of experience implementing CMS solutions agency-side.

It's aimed primarily at the decision makers involved in selecting a CMS - whether on the merchant, agency, or consultancy side - with a supporting checklist attendees can take away.